Running giveaways that hold up
Not ideas for captions. The four decisions that actually change the outcome: which prize you choose, what happens to the audience afterwards, how long the giveaway runs, and which rules exist before anyone comments.
How to choose a giveaway prize that attracts buyers, not prize hunters
The prize is the only decision that changes who shows up. Everything else — timing, caption, entry rules — is downstream of it.
What happens to the followers a giveaway brings
The follower count the day after is the least useful number a giveaway produces. The useful one arrives thirty days later.
When to run a giveaway, and how long it should last
Duration is the setting people get wrong most often, and it is wrong in the same direction almost every time: too long.
Disqualification rules: write them before you draw
Almost every giveaway dispute traces back to one sentence that was not written. Here is which sentence, and what it has to say.
Running a giveaway on an Instagram post?
The comment picker reads the post, counts unique entrants and produces a public verification page with a code anyone can open — things a list pasted by hand cannot prove. Free up to 100 comments.
Pick from comments